2007: Ski Green and Guilt Free

For Immediate Release

SKI GREEN AND GUILT FREE

Powderhorn Resort Announces They Are Going Green With The Purchase Of Renewable Energy Credits To Support Ski Area Operations.

 

Mesa, CO, September 25, 2007: As concern continues to grow about the effects of climate change, Powderhorn Resort located outside of Grand Junction, Colorado, is taking action. The ski area will offset the energy requirements of two of their three lifts with wind energy credits purchased from Renewable Choice Energy of Boulder, Colorado.  

A Renewable Energy Credit (REC) purchase ensures that the amount of electricity a company or an individual uses is replaced onto the power grid with renewable electricity. Powderhorn will not actually be powered by wind.  Instead, the credits will help generate electricity without producing carbon dioxide or other harmful pollutants and reduce the amount of coal and natural gas used.
 
“The ski industry, and Powderhorn in particular, loves the mountain environment with which we have been entrusted. It is our goal to be recognized as a staunch and loyal protector of the beauties and wonders that the earth provides us,” said Powderhorn’s CEO, Steve Bailey. “We stand ready to continually adopt new and innovative approaches to protect our natural habitat and achieve our goals.”

“America is shifting to a ‘green culture.’ More and more ski areas now realize that environmental responsibility starts with us,” said Sarah Allen, Marketing Director for Powderhorn. "Our goal is to raise awareness and help educate consumers about the benefits of wind power."

Powderhorn shows that size doesn’t matter and follows the lead of Aspen Skiing Co. and Vail Resorts who have spearheaded in Colorado renewable energy amid concerns about climate change.  Aspen Skiing officials repeatedly have warned about the impact of global warming on the state's snowpack levels and the long-term viability of the ski industry.  Powderhorn is the first of the smaller Colorado ski resorts to make the jump into renewable energy.   

In addition to renewable energy, Powderhorn has adopted a resort-wide environmental plan. The plan includes recycling plastics, aluminum, glass, skis, printer cartridges, cardboard, oil, paper, uniforms, and some metals. The resort has reduced its landfill impact nearly 40% by recycling alone.  “By making the ‘green commitment’, we hope our customers can ski or ride guilt free today and many, many, more tomorrow’s.” said Allen.

About Powderhorn Resort
Powderhorn Resort ski area opened in 1966 on the northern slopes of Grand Mesa- the world’s largest and highest flattop mountain with elevations up to 11,000 feet. There are three lifts serving 40 runs, including numerous terrain features on 600 acres. The semi-arid climate ensures dry powder, some 250" of it a year between December and March.  The Resort is located just 45 minutes from Grand Junction, CO and less than an hour's drive from Utah.  For more information about current conditions, event details or special packages, visit their website at www.powderhorn.com .

About Renewable Choice
Renewable Choice is a national leader in providing wind energy credits to organizations and individuals around the country. The company's sole mission is to provide opportunities to help move our society toward a more sustainable future. Renewable Choice is an employee-owned company, headquartered at the foothills of the Rockies in Boulder, Colorado. www.renewablechoice.com


Contacts:
Sarah Allen
Marketing Director
Powderhorn Resort
PO Box 370
48338 Powderhorn Rd
Mesa, CO 81643
970-268-5700
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Related links:
www.Powderhorn.com
www.renewablechoice.com

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